| Broadcast Communications Media Case Studies

A company’s success is measured by the success of its clients.
At  Broadcast Communications Media we pride ourselves on being a strong partner in the process of helping our clients achieve their goals.
 

| Hispanic National Radio Network Case Study

 
The Challenge:
An emerging Hispanic national radio network (RADIOVISA) was looking to develop major promotional marketing opportunities to build its presence and awareness in the Hispanic community. One of its primary objectives was to get maximum exposure staying within the marketing budget.

The Solution:
Broadcast Communications Media developed a relationship with an international/ domestic phone company that was looking for growth and media exposure in the Hispanic market. We created a strategy that included developing a private label phone card for the radio station that would be handed out at major events to listeners. Since the program started, thousands of cards have been distributed and have contributed to building an audience and ratings for this Hispanic newstalk station. Not only has this program been successful for both the phone company and the radio network, but the entire promotion was done on a barter basis! This strategic partnership delivered a winning result.
 
 

| Direct Response Television Marketing Case Study

 
The Challenge:
A large satellite TV dealer was looking to increase its market share and expand sales by using direct response television to generate new customers and stay within a cost per sale ratio that had been established in their business model.

The Solution:
Broadcast Communications Media used its wealth of DR TV short form experience to create a multi-million dollar TV campaign. The campaign utilized national cable, local broadcast and syndicated TV programs on a remnant basis. The media buying efforts to identify the most effective programs available was critical to the television campaign. Broadcast Communications delivered a successful campaign with a cost per lead at a rate better than projected.
 
 

| Online Marketing and Direct Mail Advertising Case Study

 
The Challenge:
A national commodities brokerage was looking to generate new accounts and expand on its marketing plans. Their established strategy was to run direct mail card decks, targeted investor lists, internet leads, and print publications.

The Solution:
Broadcast Communications Media helped to develop a 30-minute television infomercial. The infomercial was first tested in local markets and showed an improvement in lead quality over existing programs. Strategically placed infomercial buys on national cable networks like Discovery Channel, CNBC, and ABC FAMILY became an integral part of the clients marketing plans, effectively replacing established lead sources.